Keyword- Online shopping: What Consumers Think about It
Read the today’s trending topic about Online shopping: What Consumers Think about It-
All people are not some. Everybody has a different way of thinking. Today’s topic is a very essential and very trending topic which is Online shopping: what Consumers Think about it. We discuss why some people prefer to buy online and why some people avoid it.
Online shopping is becoming more and more popular among all age groups. This market is growing exponentially. The number of online stores is increasing and the competition in selling products is increasing. However, online marketplaces are reliable and offer convenience to their customers. Shopaholics are smart. Research and compare products before making a final payment. While some people are still afraid and reluctant to purchase goods online, others often do. Largely due to his Covid-19 emergency, people are starting to realise the importance of online shopping despite its many drawbacks. This is why some people prefer to buy products online, while others do not.
Here are the top 12 advantages of Online shopping-
1.Free shipping
The luxury of free shipping can mean the difference between buying online or buying the equivalent in-store.From a retailer’s perspective, free shipping increases shoppers’ willingness to buy. It’s also a good idea to “balance” your shipping costs. It can also drive conversions and prevent cart abandonment, which is a habit of 46% of consumers.
2. Low price
Price is one of the main factors influencing a consumer’s purchasing decision. 70% of consumers choose cheaper products when shopping online. Coupled with the fact that more than half (56%) of US consumers say they live paycheck to paycheck, it makes sense that shoppers are looking for the most affordable options online.
3. Convenience
Convenience will continue to be the benchmark in 2021. 37% of consumers say their online spending has increased in the last three months of 2020, but overall spending has decreased. Consumers prefer to buy online just for convenience. Within minutes, you can order products, confirm payments, and check delivery status.
4. Price comparison
Nearly three in four of her consumers have become aware of where they spend their money (offline or online). Evaluate your competitors to refine your wishlist, easily navigate between product pages, and find the lowest prices with just a few clicks.
5. Other product choices
Consumers want to easily compare products based on price, reviews and features, and are becoming more and more cautious in the product selection process. In nearly every product category, consumers prefer online shopping because of its diversity. The only exceptions are essential items such as groceries, cleaning supplies, and over-the-counter medicines, and other items such as cosmetics, personal care products, and alcohol.
6. Discount
Online shopping makes it easy for consumers to search for deals, join reward programs, and receive promotions directly in their inbox. Buyers are also looking to technical solutions to save even more. 45% of consumers also use browser extensions and deal search plugins such as Honey, Pricescout and Amazon Assistant.
7. Search for a certain brand
54% of consumers say they are brand loyal. So what are the main reasons consumers buy certain brands? Consistently lower prices than our competitors, better quality than our competitors, and next best customer service.
8. Quick delivery
Consumers want their goods to be delivered as quickly as possible. 48% of online shoppers are willing to pay extra for faster shipping, and 55% of Amazon shoppers agree. Amazon has cemented its position as the most trusted retailer thanks to its speed, with 64% of consumers saying they turn to Amazon when they need a product quickly.
9. Security (avoid public shops)
Despite declining COVID-19 cases and increasing vaccine availability, consumers increasingly avoid brick-and-mortar stores and shop online to minimise risk of infection. 60% of consumers rate Amazon higher than they did before the COVID-19 pandemic. 60% of consumers say they shop on Amazon more often than they did before the pandemic.
10. Look at the review
Social proof also strongly influences consumer decision-making. 71% of shoppers are inspired by highly rated or highly reviewed products, and 68% of shoppers are inspired by reviews with photos and videos. Opinion crowdsourcing practices bring a lot of credibility to online stores by building trust between other consumers and products.
11. This product is only available online
Some special, exclusive, or branded products are only available online. In this case, the only purchase method is the online store. Some direct-to-consumer brands, such as Warby Parker, Casper, and All Birds, have built huge businesses entirely online and then expanded into brick-and-mortar stores.
12. Find new brands
Consumers are turning to online retailers for options. Only 12% of consumers never search for a brand name, but 19% always search for a specific brand. Shoppers can discover new brands and build relationships with them more quickly by exploring product options.
Disadvantages of Online Shopping-
Ease of use is the main reason for the success of e-commerce. Although the Internet offers a quick and easy way to purchase goods, some people use this technology only to a limited extent. They see the Internet as a way to gather more information about products before purchasing them in stores. Others are afraid to become addicted to online shopping. The main drawbacks of online stores are:
1. Delay in delivery
Long lead times and lack of proper inventory management lead to delivery delays. The time taken to select, purchase and pay for an item online cannot exceed 15 minutes. It takes about 1-3 weeks for the product to reach you. This frustrates customers and discourages them from shopping online.
2. Lack of deep discounts in online stores
Physical stores attract customers by offering discounts, making it difficult for online stores to compete with offline platforms.
3. Lack of product feel in online stores
The lack of a “touch and try” principle raises concerns about the quality of the products offered. Online shopping is not suitable for clothes because you cannot try them on.
4. Lack of interactivity in online stores
Physical stores allow price negotiation between buyers and sellers. Showroom sales associates give customers personalised attention and help with their purchases. Some online stores offer services to communicate with sellers,
5. Lack of shopping experience
Traditional shopping can be a lot of fun with showroom atmosphere, smart salespeople, and smells and sounds you can’t smell on the website. Indians generally like shopping. Consumers see it as an opportunity to get out and shop.
6. Lack of control in online stores
Customers have to buy without seeing the product. Customers can click and buy products they don’t actually need. Electronic images of products can be misleading. Actual colour and appearance may not match the electronic image. I like going to physical stores and want to know the products even if it takes time. When people buy a product based on an electronic image, the electronic image is different from the appearance.
7. Fraud in Online Shops
The seller’s website itself may disappear. In addition to the above, online payments are not very secure. Therefore, it is important for marketers and online stores to pay attention to this issue in order to facilitate the growth of e-commerce. Cybercrime is on the rise, misusing customer credit card and banking information and creating privacy concerns. Customers should exercise caution when disclosing personal information. Some online stores are unreliable.
Disclaimer-
Through this article you will get to know today’s trending topic about Online shopping: What Consumers Think about It. In this article we’ll discuss some advantages and disadvantages of online shopping. Why consumers prefer online shopping while others don’t. Hopefully this article will be beneficial for everyone.Thank you!
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