Since their introduction in 2015, true wireless earbuds have experienced remarkable progress. Initially considered a luxury item due to high prices, they have become increasingly affordable, leading to a surge in customer demand.
The COVID-19 pandemic played a crucial role in boosting the true wireless earbuds market. Lockdowns and remote work necessitated high-quality audio technology for professional and entertainment purposes, further driving the market’s growth. As a result, the global true wireless earbud market is predicted to reach USD 563.2 billion by 2030, growing at a CAGR of 34.9% from 2022, according to recent reports.
Technological advancements have been instrumental in captivating consumers and propelling market expansion. Innovations such as noise cancellation, improved battery life, and more have significantly contributed to the growing popularity of true wireless earbuds.
The growing trend of remote work and online learning has created a higher demand for noise cancellation in earbuds, offering individuals a serene environment to concentrate on tasks, consume essential content, and engage in virtual meetings or calls.
True wireless earbuds commonly employ two approaches for noise cancellation: Active Noise Cancellation and AI-based Noise Cancellation.
Active Noise Cancellation relies on physical mechanisms to block external sounds. Microphones capture ambient noise, and the earbuds generate sound waves that are completely out-of-phase with the incoming sounds, effectively canceling them out.
On the other hand, AI-based Noise Cancellation utilizes artificial intelligence and machine learning algorithms to digitally analyze and process incoming sound waves in real-time. By identifying and removing ambient noise from the audio stream, AI-based noise cancellation offers an enhanced noise-free experience to users.
