Here are some top apps to smooth your small business’s work.
Small businesses are an essential component of the economy in many countries. Small businesses face significant competition, and many struggle to survive in a crowded marketplace. However, with the proper support and marketing apps, they can thrive and contribute to their communities’ economic growth and prosperity.
Why should you use marketing apps for your small business?
Marketing apps can be a powerful tool for small businesses looking to improve their marketing efforts, increase customer engagement, and reach a wider audience.
1) With the increasing popularity of smartphones and mobile devices, marketing apps allow small businesses to reach a wider audience. Customers can easily download and use the app to access information about your business, your products or services, and your promotions, which can help attract new customers.
2) Marketing apps can also help increase customer engagement. By offering features like personalized messages, and loyalty programs. You can keep your customers engaged and interested in your business, which can lead to increased sales and customer loyalty.
3) Marketing apps can also make it easier for you to manage your marketing campaigns. With features like automated messages and analytics tracking, you can streamline your marketing efforts and save time and resources.
4) Moreover, marketing apps can also provide valuable insights into your customers’ behaviour and preferences. With features like data analytics and user tracking, you can better understand your customers and tailor your marketing efforts to their interests.
8 essential tools to grow your business in 2023
1) DASH
This app provides a wide range of tools and components for displaying visual content in web applications, making it an excellent choice for building data-driven and interactive web applications that require a strong focus on visual content. Every small brand is busy investing in a content marketing strategy. This implies that every brand needs tonnes of images and videos to make its content visually appealing.
Dash not just provides you with images but also organizes them, or you can simply use DashAI.
Pricing: Their pocket-friendly plans start at $59 a month.
2) SnapApp
Interactive content created with SnapApp can be used for a variety of marketing purposes, including lead generation, customer engagement, and brand awareness. It can also be used to gather valuable data and insights about target audiences, which can inform future marketing strategies and campaigns.
Overall, SnapApp is a valuable tool for marketers looking to create engaging and interactive content and can be an effective addition to a broader marketing strategy.
3) WordPress
WordPress is a powerful and versatile platform that can be used to create a wide range of websites, from personal blogs to large-scale e-commerce sites. Its ease of use and large community make it a popular choice for website creators and businesses of all sizes. WordPress can be used to create a variety of websites, including blogs, e-commerce sites, portfolios, and business websites. It is also highly scalable, meaning it can handle websites with high traffic and large amounts of content.
Pricing: WordPress is free and open-source. But if you are into business and want to unlock more features, then it would cost £27/$36 monthly.
4) Buffer
Buffer is a powerful and user-friendly tool for managing social media presence. It can help businesses and individuals save time, improve engagement, and analyze social media performance to inform future strategies. Buffer allows users to schedule posts in advance across multiple social media platforms, including Twitter, Facebook, LinkedIn, Instagram, and Pinterest. This can save time and ensure a consistent posting schedule, even during busy periods.
Pricing: They have a free version but with some limits. You can pay $5 a month for levelling up.
5) HotJar
Hotjar is a web analytics tool that provides insights into how visitors interact with a website, including landing pages. Hotjar is a valuable tool for optimizing landing pages by providing insights into visitor behaviour, preferences, and pain points. By using Hotjar, users can make data-driven decisions to improve engagement, conversion, and overall performance of their landing pages.
Pricing: Paid plans start from $39 a month.
6) Later
Later is a powerful tool for managing and optimizing Instagram content. Its scheduling, planning, and analytics features can save time and improve engagement, while its user-generated content tools can help build a strong, engaged following on the platform. Later’s drag-and-drop visual planner makes it easy for users to visually plan and rearrange their Instagram content before it goes live. Later provides detailed analytics on Instagram performance, including engagement rates, follower growth, and top-performing posts. These insights can be used to inform future content and strategy.
Pricing: Paid plans start at $15 a month.
7) Canva
Canva is a graphic design platform that allows users to create various types of designs, including social media graphics, presentations, posters, documents, and more. It offers a user-friendly interface and a wide range of templates, graphics, fonts, and other design elements that users can customize to create their designs. With the Canva app, users can create designs from scratch or choose from a variety of pre-made templates. They can also upload their images and incorporate them into their designs.
Pricing: Their paid version starts at $15
8) Mopinion
Mopinion is a customer feedback software platform that allows businesses to collect, analyze, and act on feedback from their customers. While it is not specifically designed for marketing, it can be a useful tool for businesses to improve their marketing efforts by gaining valuable insights from their customers. By using the Mopinion app, businesses can improve their marketing efforts by better understanding their target audience and tailoring their messaging to meet their needs. For example, businesses can use the app to collect feedback on their website or mobile app and make improvements to the user experience, which can lead to increased engagement and conversions.
Pricing: starts at $229 annually.
In conclusion, marketing apps can be incredibly beneficial for businesses looking to improve their marketing efforts and boost their bottom line. These apps can help businesses increase their brand awareness, reach new audiences, and engage with their existing customers more effectively.
Also Read: Journey of Digvijay From Watchman to Entrepreneur
